Our Business - ZX Inc.-Restore the essence of data Lead business value

ZX Inc. - Provide one-stop services for a better life

At present, ZX Inc. has won more than 100 honours, such as "2022 Top 100 Chinese Internet companies in comprehensive strength", " 2021 Top 500 Asia Brands", "The Most innovative Companies in Greater Bay Area". In the process of digital business services, we have gradually accumulated and precipitated three core capabilities - precision digital marketing, in-depth operation and brand incubation capabilities. Based on the integration of three core capabilities, ZX Inc. has matched the preferences of end-users with appropriate interactive entertainment products or consumer goods, successfully incubating well-known brands with potential value such as "Tan Wan” brand, " Zha Zha Hui ", and "Bro Kooli".

Playing 「"Tan wan” brand」

Committed to becoming an online game publishing brand of preferred choice among Chinese players

Eating 「Zha Zha Hui」

Becoming one of the fastest growing brands in the instant food industry

Enjoying 「BRO KOOLI」

Trendy pop toy brand for the younger generation

Drinking 「Coming soon…」

Creating a new style liquor brand and breaking new ground in the "Drinking" Fields

“Tan Wan” brand

We run our online game publishing business primarily under the brand of “Tan Wan” brand and are devoted to marketing, operating and incubating entertainment products authorized to us or owned by us. “Tan Wan” brand, known for maximizing the lifetime value of a game product through precision marketing and in-depth operation to realize its long-lasting effects, is now becoming an online game publishing brand widely accepted by Chinese players. Till now, we have been working on the marketing and operating of over 380 games (including 11 games for 5+ years and 28 games for 3+ years), with cumulative registered users exceeding 600 million, achieving an average MAU of 10 million, successfully creating many popular premium games.

Main Products

Beast Lord: The New Land Tiny Troopers Soul Land: Legend of Evil Slayer Soul Land: Shrek Academy Legend of Origin

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《Beast Lord: The New Land》SLG

“Beast Lord: The New Land” is a real animal exploration strategy SLG mobile game that leads the players into a vast forest. Through the ultra-realistic art style, various beasts are recreated with exquisite restoration of details, from skin to texture and fur. Players will take on the role of lords, exploring the forest and hunting in the wild freely, and experience the mystery and fun of the primitive forest in an immersive way.

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《Tiny Troopers》MiniGame

“Tiny Troopers” is a multiplayer fast-paced casual competitive mobile game. Enjoy fast and easy multiplayer on-screen battles anytime, anywhere. You will recruit generals, form the strongest lineup, and engage troopers while fighting in the three-minute battle, to strengthen the combat team. Use skills and items to defeat opponents, and become the king of battles.

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《Soul Land: Legend of Evil Slayer》MMO

“Soul Land: Legend of Evil Slayer” is an open-world adventure game authorized by "Soul Land". The game combines true open-world gameplay with the Soul Land story, where you will be able to explore the entire Soul Land yourself, leaving your footprints in every corner of the land.

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《Soul Land: Shrek Academy》MMO

An open-world team battle MMO mobile game, adapted from the novel by Yuewen Group and the animation of Tencent Video. In this grand open world, players can team up with friends, participate in exciting team battles, explore the mysteries of the “Soul Land” together, and experience the real adventure.

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《Legend of Origin》Our Legend IP

Launched in June 2020, Legend of Origin is an authentic premium ARPG game. It follows the classic login interface, three-character class, map and monster design, with meticulous details. In terms of gameplay design, with three legendary classic gameplay "upgrade, explosive equipment, sand-attack" as the core, it combines various gameplay of monster siege, multiplayer group battle, auction merchant, mine digging, spell protection, etc.

Celebrity Endorsers

黄子韬
腾格尔

List of Past Celebrity Endorsers

(Only as a factual display of past cooperation, the specific scope of past cooperation is subject to the agreement of both parties)

Charles Heung

Kwok Fu Shing

Jacky Heung

Taili Wang

Yang Xiao

Bing Jia

Donnie Yen

Yue Sun

Main Media Partners

Win-win cooperation with advanced enterprises

Zha Zha Hui Chic Instant Food

Zha Zha Hui

“Zha Zha Hui”, a national brand of delicious and fun China chic instant food. Originated from “Tan Wan” brand and born to create joy, Zha Zha Hui commits to eating and playing together with the younger generation, proposed "Be happy at wherever could slurp (嗦到之处皆开心)" as the brand slogan, dedicated to the creation and heritage of local specialties, with an emphasis on instant prepared rice noodles under the solo dining scene.

As a trendy instant food brand, Zha Zha Hui takes Chinese cuisine as the main theme, regional flavour as the root, to pursue the brand value of authentic, delicious, healthy, and to improve the consumer experience through product development, packaging design, and brand IP. It also combines the China chic instant culture and authentic local flavour, to bring more delicious, trendy, happy instant food products to the younger generation. The figures show that Zha Zha Hui has become one of the fastest-growing brands in the instant food industry in terms of GMV. As of 2022, monthly sales of Zha Zha Hui exceeded 40 million yuan, GMV exceeded 315 million yuan. At the same time, we vigorously support agricultural products and industry in Jiaxing through the "digital countryside" public welfare program of Tan Wan With Love Charity Brand, help develop the rural economy, to lift more than 10,000 people out of poverty and increase their incomes, achieving a good result in helping agriculture, rural areas and rural people.

History：

2022

The Most Popular Rice Noodle Brand in 2022 China Rice Noodle Cultural & Creative Competition

The 4th iSEE AWARD Global Food Innovation Award TOP 100

During the year, our monthly sales exceeded 40 million, while the annual sales exceeded 270 million

2021

In August - Monthly sales of Zha Zha Hui series products exceeded 10million

In December - The first cross-border offline concept store launched in Nanchang, Jiangxi

During the year, Zha Zha Hui realized GMV of 100 million

2020

In May - Zha Zha Hui officially launched, Tmall flagship store opened

In October- Major product Nanchang mixed rice noodle was available online

In November - Nanchang mixed rice noodle was recognized as TOP 3 selling products on Tmall within 1 month of launching online

BRO KOOLI

Bro Kooli

Bro Kooli Launched in late 2021, Bro Kooli is our self-created IP dedicated to promoting pop toy culture. We believe our overall brand awareness, industry-leading position and marketing capabilities in the digital entertainment industry enable us to attract and build a fast-growing, young and passionate fan base for our Bro Kooli pop toy IP through organic discovery and virality.

As our first pop toy IP since our Company step in the metaverse, we seize the fast growth of the pop toy IP market, further open up the game metaverse for the Z generation and build a pop toy IP metaverse for young people in advance. As of December 2022, the percentage of annual sales revenue of "BRO KOOLI" has exceeded 120%, and 13 channels have been developed throughout the year, becoming the single-month sales champion of the LOCKERR platform box drawer.

History：